Keyword Themes - Keyword Groups & Keyword Silos.

Keyword Themes, Keyword Groups, Keyword Silos. They are called many different things however they all mean relatively the same thing and that’s keeping your on page content similar and tightly themed and not diluting your site with different or irrelevant keywords, which I see all to often.

I personally prefer to call them “Keyword themes” and would love the SEO industry start using this simple SEO content method more often and more importantly start getting it across to their clients at point of sale to better educate from day one.

How does SEO Keyword theming work?

Imagine you are trying to optimise a site for many different keywords; you start by firstly grouping these keywords into SEO themes. These themes should all be relevant and based around the same or similar subject containing the base keyword, almost like placing them into target verticals. Here a quick example for our industry e.g. SEO Companies, SEO Company, SEO Company Australia, SEO Company in Australia.

These keywords are all very tightly themed for SEO Company, these keywords will be given it’s own page or even better it’s own site all about SEO companies making sure not to put too much irrelevant content/keywords on this particular page or site, whilst also remembering what I call the GRGR rule Genuine Relevance Gets Results, don’t full pages with the same keyword over and over, this may result in having an adverse effect.

If you are concerned about this, have a professional/reputable SEO company write your content for you, or use a keyword density tool, you can find many of these on the web for free. So again please remember to write content and SEO your pages with a keyword theme in mind, and don’t just write crap flooded with keywords, Google will hate this.

One quick point worth mentioning is this, in most cases the more targeted your keyword the better it will convert. A good example of this is the keyword “loan” vs. the keyword “split rate home loan”. Users typing in “split rate home loan” are at a different point in the buying cycle, they know what they want! So if you are after leads or sales why optimise for highly competitive keywords, which generate poor, unqualified traffic, just a though.

The AdWords Example: Google always want to show the most relevant website content and ads to its users, so with its AdWords program it is recommended by Google to only place 5 to 20 keywords under an ad group. The tighter the keywords themes are in these ad group the better, this way the user is ensured of a good user experience. They search for a keyword in Google, they see a relevant ad, and hopefully if you’re optimising your AdWords account correctly they will land on a relevant page and bingo they now just might get a conversion as long as the website is half decent.

Why should SEO be much different? A user searches Google finds a relevant listing “remembering it this point most users type in keyword phrases longer the 2 words”,  they now click on the listing and hopefully finds a page full of relevant info about his search, and now guess what happens….they convert. Its win win for everybody. So the point is this, If we treat a initial keyword list like you would an AdWords campaign and group keywords into themes, then give these themes their own pages or even sites. Then we are ensuring we are providing the users on Google with a good search experience. And hopefully Google may reward us with a good ranking.

By Ben Bradshaw - Founder GMT Australia www.getmoretraffic.com.au